Online shopping

4 online shopping trends you need to know about in 2022

Are you a business owner or marketer looking to grow your online store in 2022? If so, you’ve come to the right place. By the end of 2021, more than 2.14 billion people will buy goods or services online, and we expect that number to grow in the years to come.

A lot has changed in terms of marketing, awareness and SEO. There are now more possibilities than ever before, which is both good and bad. I think this technological and marketing explosion is good because it gives business leaders more flexibility and freedom, which generally leads to more innovation. The downside is that all of these new methods, tools, and strategies can quickly become overwhelming.

Read on if you fall into the latter group and have trouble deciding which trends are worth following and which are passing fads.

Today my goal is to help clear up any confusion and show you 4 online shopping trends you absolutely need to pay attention to in 2022. I’m also going to give you some tips you can use to put these strategies into action. practice.

Let’s start!

Content is still king

Publishing content is a great way to attract new visitors to your site while keeping existing customers engaged with your brand. Research shows that 47% of people consume 3-5 pieces of content before buying with a new business. I think it has to do with consumers wanting to make sure companies understand their goals and pain points before placing an order.

Think about it; Would you give a new business your debit card information without first establishing that they understand why you need their product or service? When it’s phrased like this, it’s easy to see why adding content to your blog can help you build your reputation, keep visitors on your site, and increase your sales.

One thing that has changed is the types of content users want to see. We saw a massive wave of people asking for more video content. It’s estimated that around 43% of online shoppers want more videos from their favorite brands, and more people share this sentiment year on year.

There is also evidence to suggest that video content can dramatically improve your search rankings. A study found that adding videos to your site can increase your SERPs traffic by 157%! In other words, this seemingly minor change can help improve your organic traffic and overall search ability.

The best ways to come up with video ideas for your site are to reuse popular articles, gather feedback from existing customers, and examine trending industry topics on social platforms like YouTube and Instagram. Use what you learn to create engaging, value-rich videos and blog posts for your audience.

Automation will impact sales and engagement

Automation has become a go-to marketing tool for businesses in all industries. Generally speaking, automation is useful because it allows business owners to perform repetitive or mundane tasks and speed them up while gathering actionable data quickly. This extra data can help you amplify your online store in 2022, and that doesn’t include all the time you’ll save by automating tasks.

Automating various marketing processes can also help you skyrocket your sales through personalization. Nearly 80% of online shoppers expect brands to present them with content and offers that match their specific goals and pain points.

It used to be that you needed someone to crunch analytical numbers and create detailed customer profiles based on what they learned. The times have changed. Now data on how consumers are interacting with your site is ready and organized in seconds, making planning personas a lot easier.

Once you’ve collected enough information about your visitors, you can make suggestions through other automated marketing channels, like email, that feature relevant products and services. Speaking of email, if you’re not automating your lead generation and segmentation process, now is a great time to start.

I suggest adding a question to your signup form that will trigger your CRM to group the prospect based on their answer. For example, you can ask new subscribers to click on goals and pain points that match their experience. Based on their choices, you can set up personalized marketing campaigns that will undoubtedly lead to more sales and engagement.

Voice search has reached an all-time high

Believe it or not, voice shopping sales are expected to hit $40 billion by 2022. This startling statistic is proof that business leaders and marketers need to steer their SEO strategy towards voice search s they want to prosper.

If you’re new to the idea of ​​voice search, here’s a quick summary. Voice search happens when shoppers use a voice-enabled device, like Amazon’s Alexa, or their smartphone, to search the internet. Often, these searches result in a purchase. In fact, 62% of people with these devices say they have purchased something through their voice-enabled device.

Optimizing your site for search brings us back to your content marketing strategy. When creating landing pages, publishing blog posts, or other additions to your site, use conversational language when possible.

The thing to remember about voice search is that people often speak differently than they type. If you only focus on what your audience is writing, you could be missing out on a ton of traffic and sales.

I suggest thinking about questions your clients might ask their speakers when planning your content. For example, if you sell football shirts, you can target “Where can I buy football shirts?” instead of a more generic term like “New Football Jerseys”. When you include these types of questions in your post, you have a better chance of appearing in the featured answer box for users, whether they’re using a keyboard or a smart speaker.

Social media is full of new marketing opportunities

Finally, let’s talk about how you can reach prospects and existing customers on social media. Consumers spend around 2 hours and 29 minutes browsing different social media platforms every day, and in many cases they are looking for things to buy.

If you can reach people during these critical times, chances are you can generate more sales and leads on your social accounts. My first suggestion is to create profiles where your audience hangs out. You want to be accessible to people who are new to your brand, as well as to loyal customers.

Once you have completed your profile and filled in all the additional details, start posting! Share content from your website, information about future product updates, and polls and surveys designed to help you get to know your audience better. In my experience, these three types of posts lead to more engagement and social sharing.

You’ll also want to invest in dynamic ads on sites like Facebook and Instagram. These platforms give you the tools to create personalized ads that are shown to social media users based on their interests and shopping habits. If you’ve spent time developing stellar buyer personas, now is the time to put that data into action.

A staggering 130 million people use these types of sponsored posts on Instagram every month. It’s not hard to see how creating dynamic ads can help you reach more potential buyers.

You should also consider the benefits of adding live chat to your social networks. A large majority of buyers expect omnichannel support from businesses. If you have a team available to help users instantly when they have questions or concerns, there will be plenty of opportunities to turn those people into customers.

back to you

As you can see, there are a lot of exciting shopping trends to look forward to in 2022. I hope I was able to offer a fresh perspective on these breakthroughs and how they will affect online shoppers and business owners. over the coming year. As your business implements some of the strategies mentioned above, be sure to track your progress. Implementing brand new marketing techniques will only benefit you if you actively monitor the data and make changes that reflect what you learn.