While Estonians typically spend between 5 and 7 million euros a day shopping online, on Monday they spent 15 to 21 million euros shopping in online stores, the CEO of the company said. Estonian E-Commerce Association, Tõnu Väät, according to a press release.
“Some online shops have proven so popular with shoppers that sales have increased by 50% compared to E-smaspäev a year ago, even nine times compared to normal days,” Väät pointed out. .
According to the CEO, 41,000 people visited the joint online shopping campaign website this year. “A year ago, at the height of the pandemic, that figure stood at 37,000, and at the time it looked like that record would surely be hard to beat – because surely there must be a limit somewhere. “, did he declare.
This Monday, 280 online stores participated in E-smaspäev, offering many one-day offers. Clothing and other seasonal products, electronics as well as cosmetics were particularly popular this time around.
According to figures from Montonio, the number of online store transactions on Monday quadrupled on average.
“It was very clear to see that online stores offering at least 30% off had very good results during E-smaspäev,” Väät said.
Last year, online purchases in Estonia increased by 50%, or more than €1 billion, bringing the total to €2.5 billion. “E-commerce accounts for 20% of total retail,” he noted, adding that it is already on track to surpass the 25% mark this year.
E-smaspäev is a biannual online shopping day organized by the Estonian E-Commerce Association during which participating online stores offer special offers for a 24-hour period. The joint campaign aims to promote the user-friendly and secure solutions of Estonian online shops.
Founded in 2008, the Estonian E-Commerce Association is an umbrella organization with 463 member companies across Estonia.
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