Online delivery service EasyBins is pioneering the idea of eliminating the store as a shopping constraint by allowing consumers to order groceries from multiple stores at once through its service.
The rapidly growing service is a one-of-a-kind grocery delivery experience because, unlike competitors such as Gopuff and Instacart, Easybins offers items from multiple stores rather than a single retailer, has no no minimum delivery charges and targets consistent delivery. time for guaranteed service. D based in San FranciscoAnother competitor, oorDash, launched a similar service last year, known as DoubleDash, which allows consumers to shop across multiple stores and categories in a single order. Last September, Albertsons Cos. became the first grocer to pilot DoubleDash.
Launched in a garage in 2017, Springdale, Ark.-based EasyBins now operates using micro-distribution centers, which serve as operational hubs for each market, and delivers groceries across Arkansas, Colorado, Kansas and Oklahoma.
“Easybins is a delivery company that offers the shopper a new experience with reliability and predictability,” said EasyBins founder James Farmer. “We are primarily a grocery delivery business, so [we deliver] everything you’ll find in the grocery category, which includes consumables like laundry, paper goods, pets, and health and wellness. This allows moms and dads to have access to all of these items at the same time.
The same way travel websites like Priceline and Kayak have an assorted list of amenities from various travel companies, EasyBins has a similar model for groceries. The service offers more than 50,000 diverse products at retail chains such as Trader Joe’s, Whole Foods Market, Walmart, and Target, as well as local stores.
Not only does EasyBins strive to change the way online grocery shopping is done, but it also has a positive impact on the environment and the community. In an effort to reduce food insecurity, the company has a program called Little Free Food Pantry that allows customers to donate to a local food pantry when shopping online.
Additionally, the service decreases the amount of carbon pollution that many consumers would create by going back and forth to the store and eliminates the use of plastic bags by delivering groceries using temperature-controlled bins and without food hazard. EasyBins drivers have an average of 15 to 17 delivery points in an hour.
“The radius of our delivery network will typically be 10 to 17 miles from our distribution center, and that’s going to be a bit larger than a typical shopping area for a grocery store,” Farmer said. “We don’t make the trip just for you; the magic is that we make the trip for you and everyone else who has ordered in your area. And that’s how we’re changing the economics of grocery delivery. »
Temperature-controlled bins keep items and produce safe for about four to six hours after delivery, and are also designed to keep weather and wildlife out. Once buyers have unloaded the bin and collected their items, the customer will need to return the bin outside where it was dropped off, and an EasyBins employee will collect it within 12 hours.
Temperature-controlled bins have a life cycle of 600 deliveries and can maintain a desired interior temperature, depending on whether products are to be stored frozen, refrigerated or at room temperature.
“We just do delivery a little more differently,” Farmer said. “More items at once, every day. That’s what moms and dads have told us they want. They want predictability with more variety.
Besides the four states where it already operates, Easybins aims to expand its service to other states in the coming years. Beginning with a launch in the coming weeks in two new locations it declined to disclose, the company plans to be operational in more than 20 markets by the end of 2022. A recent influx of $2 million in capital startup allows EasyBins to grow. its personnel and geographic reach.
Based in Boise, Idaho Albertson operates 2,277 retail stores with 1,725 pharmacies, 400 associated gas stations, 22 dedicated distribution centers and 20 manufacturing plants. The Company’s stores primarily operate under the Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Jewel-Osco, Acme, Shaw’s, Star Market, United Supermarkets, Kings Food Markets and Haggen banners. Albertsons is No. 8 on the 2021 PG 100 list, Progressive Grocer the best food and consumables retailers in North America.