Online shopping

Launch of the 3-day ASEAN online shopping festival

The three-day Asean Online Sale Day (AOSD) kicked off yesterday with the participation of nearly 500 companies, marking the 55th Asean Day.

Organized by the Asean Coordinating Committee on Electronic Commerce (ACCEC) from August 8-10, the annual online shopping event brings together the best of Asean businesses, goods and services across the region on a single platform.

Consumer goods, electronics, food and beverages, cosmetics and beauty products and tourist and travel packages are made available on the electronic platform onlineasean.com as well as several other products and services within the framework of the event. Special discounts are also offered, a statement said.

The AOSD, which started in 2020, aims to encourage regional digital trade and strengthen collaboration among stakeholders, including government agencies, the private sector, trade associations and consumers, to explore new policy initiatives. and advancing innovative technologies in promoting cross-trade. – cross-border e-commerce activities.

The two main business groups of AOSD 2022 are domestic online shopping and cross-border online shopping.

Asean’s e-commerce sector is expected to triple in size from $100 billion to $300 billion by 2025. The Covid-19 pandemic has further boosted this trend in e-commerce adoption, notes the press release.

It is estimated that in Southeast Asia, 40 million people went online for the first time in 2021 alone, bringing internet penetration in the region to 75%. Consumption of digital services has remained strong more than a year into the pandemic – a trend that is likely to continue. The total number of internet users in the region rose to 440 million from 250 million in 2015.

This year, AOSD hopes to further accelerate these trends and encourage consumers and businesses to engage in e-commerce across the region. The initiative also serves to strengthen and position the role of e-commerce and digital integration as a key driver of ASEAN’s economic growth. It complements ongoing efforts by ASEAN member states to encourage business digitalization.

In 2020, more than 200 ASEAN e-commerce companies participated in AOSD and offered a wide range of goods and services at promotional or discounted rates through their e-commerce platforms. The event continued to grow in 2021, with more than 350 companies attending, according to the statement.