The user-friendly e-commerce website provides 24/7 access to its steel inventory and enhances the customer experience. It offers real-time shopping and GPS order tracking. A streamlined menu and comprehensive filters allow users to quickly and easily search for their steel needs. Additionally, users can create custom inventory notifications for desired products.
The highly successful launch of the e-commerce website in October included painted and acrylic products. Sales volume through the platform has doubled since then and is poised to exceed annual sales $100 million.
“We’ve put a lot of effort into building robust digital platforms and we’re excited to see where these tools will take us as we continue to bring new features to market,” said Pam HeglundCEO and President of Mill Steel.
Heglund is the visionary behind Mill Steel’s digital transformation, and Mill Steel is notably in the final stages of obtaining Women’s Business Enterprise National Council (WBENC) certification. This certification would make Heglund the leader of one of the largest women-owned companies in the United States.
Visit www.millsteel.com to get started and place an order today.
About Mill Steel Co.:
Founded in 1959 by Harry SamrickMill Steel Co. is one of North America main suppliers of flat rolled steel. Based at Grand Rapids, MichiganMill Steel operates five service centers, including Great Rapids and Melvindale, MI, Jeffersonville, IN, Birmingham, ALand Houston, TX. Mill Steel excels in serving some of the world’s most demanding industries through its unwavering commitment to superior quality, delivery and performance. The company continues to grow by consistently operating with integrity, putting its customers and associates first. For more information on Mill Steel Co., visit www.millsteel.com.
SOURCE Mill Steel Co.