CHICAGO, February 23, 2022 /PRNewswire/ — ShoppingOfferthe e-commerce platform that creates meaningful and profitable relationships between brands and nonprofits, is proud to announce that this industry veteran Smooth Alvarez joins ShoppingGives to lead relationships with retailers and partner brands as Vice President of Account Management. She brings her extensive experience in B2B partnerships and marketing at companies like Rakuten and Google, as well as her experience working at e-commerce startups like ID.me and Piggy (acquired by Klarna) where she led affiliate marketing and sales. As Vice President of Account Management, she will grow ShoppingGives’ giving economy by expanding relationships with existing customers and developing strategies to impact both retailer and organizational bottom lines. nonprofits that benefit from the ShoppingGives platform.
“I am thrilled to join ShoppingGives and lead our mission to create alignment between commerce and the cause through donations that shoppers can participate in,” said Lissette. “I believe a focus on impact will drive the future of commerce and I look forward to helping the world’s best brands access the power of giving while helping nonprofits to prosper.”
Lissette has been a partnership and marketing leader in the e-commerce space since 2017, first at Rakuten Marketing, then at Piggy, which was acquired by Klarna, and most recently at ID.me. She also has a deep understanding of digital marketing, having run affiliate marketing accounts at Google and managed digital media at the Big Ten Network.
“We are delighted to welcome Lissette to the ShoppingGives team,” said Ronny Sage, the founder and CEO of the company. “She has an incredible track record growing large enterprise and startup customer bases, including extensive experience in retail and e-commerce.”
ShoppingGives more than tripled the number of retail transactions with donations attached in 2021 and scaled its infrastructure to accommodate even greater volumes. The giving economy is poised to accelerate growth, and Lissette will play a leading role in ensuring brand partners are well supported as they implement corporate social responsibility initiatives. His work will directly enable retailers to deeply engage customers and generate revenue, a portion of which will benefit nonprofit organizations.
ShoppingGives, the leading social impact commerce platform, is the turnkey solution for thousands of socially responsible brands, including Coach, Steve MaddenBIG, Kenneth ColeNatori, Dr. Bronner’s, TRX training, Sakara’s life, Solstice Sunglasses, Fresh Clean Tees, Blind Barber and Neighborhood Goods to accelerate their growth through integrated social impact. Our suite of social impact marketing technologies enables a data-driven approach to cause marketing, empowering brands to create more authentic, higher-converting customer experiences by promoting corporate social responsibility while maintaining consumer regulation. cause marketing, enabling donations of more than 1.5 million 501c(3) .
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