Aug.10 – Germany-based digital investment platform NAGA have taken up sponsorship of Sevilla’s shirt from LaLiga on a three-year deal starting this season. Sevilla have qualified for the Champions League.
NAGA replaces online bookmaker Marathonbet as the club’s main partner, also being named global commercial partner of Sevilla FC. No value was given for sponsorship.
NAGA describes itself as a “social investment platform” and has more than one million users worldwide who use its market tools to conduct financial transactions.
A selling point of the platform is the Autocopy feature which allows traders to copy themselves and thus “creating a unique social trading environment with many user benefits”.
Sevilla president José Castro said: “From today we will share a great symbol of Sevilla FC – our shirt. A shirt that represents passion, dedication and our most important gene – never all of these attributes have led our club to many epic moments and to compete for another year in the UEFA Champions League. As part of this partnership, we will share some core values such as innovation, technology and proximity to the global community we represent.
As part of its marketing activation, Naga will have access to exclusive content and services and will work with the club “to develop technology projects and innovations aimed at improving financial insight and associated decision-making,” a statement from the club said. club.
Benjamin Bilski, CEO of NAGA, said: “The boundless ambition of Sevilla FC and the passion of its supporters in the Ramón Sánchez-Pizjuán stadium is like a rare pearl in the world of football. We couldn’t be more delighted to support the club and their local fans with our new partnership. We are sure this will benefit the Seville community and help grow the NAGA brand globally.
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