I don’t like Monday – the most popular delivery day in the EU (Image: Shutterstock)
Unsurprisingly, Cyber Monday may be the busiest e-commerce shipping day of the year in the EU, but research shows that there are several mini e-commerce spikes heading into Christmas, different countries requiring different things from online retail.
A study of online shopping habits of consumers in the Netherlands, Germany, France, Italy, Spain and the UK by Sendcloud reveals Cyber Monday was by far the day busiest retail market of 2021 in any country, where parcel volumes were 325% off average levels – beating parcel volume ahead of Christmas last year.
The five busiest days of the year for carriers were also in the run-up to Christmas: November 29, December 20, December 13, December 6 and November 22 – all being Mondays when consumers tend to shop online on weekends and when most distribution centers are processing orders.
The data also highlighted national shopping habits. The Germans, for example, seem to be most in favor of an online retail therapy spot with an average of 27 packages ordered per person, compared to 24 in the Netherlands and 22 in France.
Speed is a top priority for the Dutch, as same-day delivery was most popular in the Netherlands, growing in popularity by 68% in 2021.
Convenience was most appreciated by the French, who prefer collection points to receive their deliveries – growing by more than 13% in 2021.
“Consumers are increasingly demanding when it comes to parcel delivery and want to decide where, when and how a parcel is delivered. Despite the increase in parcel volumes, parcel delivery companies have managed to manage this well by 2021,” says Rob van den Heuvel, co-founder and CEO of Sendcloud. “At the same time, we are seeing demand for flexible delivery options, such as same-day delivery, increasing and we expect this to continue in the years to come. So this is a boon for stores in line to meet the demand for flexible delivery by offering more options.
He continues: “Retailers who jump on this trend and others can use it to their advantage, however, as delivery becomes an increasingly important attraction in the online shopping experience, it is a of the top reasons consumers choose to shop at certain retailers.”
van den Heuvel concludes: “Ultimately, however, retailers need to determine which delivery services best suit their customers’ needs. If vans and lockers are popular in France, this should be taken into consideration as they may not have the same level of wait you might see in other countries. Retailers should focus on offering customizable, bespoke options that give their customers a reason to keep coming back. »