Online shopping

Walmart expands online shopping relationship with Roku

Walmart said it was expanding Walmart Connect, which works on home shopping with advertisers and media platforms and has consumer behavior data.

Partners including RokuTikTok, Snap, Firework and TalkShopLive will work with Walmart Connect as innovation partners who will test and learn new ways to reach consumers through social media, entertainment, t-commerce and live streaming during the period. festivals.

Retailers, including Target and Kroger, are working with advertisers and media companies to help measure the impact of advertising and marketing programs

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“Together, we will work with each partner to connect advertisers more deeply with customers throughout key moments in the buying journey to provide the best solutions for advertisers,” said Seth Dallaire, Executive Vice President and Chief Revenue Officer. from Walmart US in a blog post. Publish.

Walmart in June announced allowing streamers to purchase featured products provided by Walmart directly on Roku.

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The shopping experience will be funded by advertisers through Walmart Connect and Roku Advertising, the companies said. Walmart Connect will connect brands to customers through the t-commerce platform on Roku. Advertisers will receive feedback on effectiveness with the Walmart Connect metric.

“Our partnerships further underscore how Walmart Connect is committed to evolving our business and expanding our offerings to actively stay ahead of advertisers’ needs,” Dallaire said. “No other platform can expand into new formats where customers engage and interact, and leverage Walmart’s unparalleled omnichannel data to deliver measurable sales performance. We’re excited to test, learn, and iterate on what drives advertiser performance as we continue to innovate with our partners. » ■