Online shopping

You’ll never guess how much Egyptians spent on online shopping in 2021

What had become a necessity in 2020 has turned into a convenience in 2021, with Egyptians spending nearly EGP 100 billion on e-commerce transactions over the past year. According to a spokesperson for the Egyptian Junior Business Association, Egyptians spent the most online on electronics, accounting for 28% of e-commerce profits in 2021. Fashion comes next, accounting for 21% of profits, followed food and health care. at 19% and furniture and appliances at 12%.

The Association notes that many direct-to-consumer businesses have recently expanded, producing and distributing their own products rather than going through an intermediary. While platforms like Amazon, Jumia and Noon still account for 50% of the e-commerce market in Egypt, this increase in direct-to-consumer businesses is seen as a reflection of Egyptian entrepreneurship and brand appetite. Egyptian companies to participate in both local and international markets. These companies are also expected to attract more foreign investment to Egypt.

Egyptians spent four times as much in 2020 – a staggering EGP 400 billion – which is more likely a reflection of the heavy restrictions imposed on businesses due to the COVID-19 pandemic. With many of these restrictions lifted in 2021, it’s worth noting that e-commerce has maintained its popularity, although it exists alongside IRL shopping.