“We are confident that ZMC’s expertise in scaling digital content businesses will help us significantly expand our offerings, extend our reach into new investment areas and enhance our technology platform. “
Simpler Trading has raised a significant investment from affiliates of private equity firm ZMC as an online education platform for individual traders and investors plans to accelerate growth and expand technologies and offerings keys.
John Carter, the founder of Simpler Trading in 1999, will remain committed to the business in his current role, leading the Small Account Mastery and Options Gold Room, as well as developing new strategies and tools to better serve Simpler’s growing audience. Trading.
Count on ZMC’s expertise in scaling digital content businesses
The online platform provides an integrated suite of products including educational content, tools and live trading rooms to guide traders in improving their trading skills.
Content is delivered via live and evergreen courses, newsletters and live trading rooms to engage traders with actionable trading strategies.
John Carter, Founder of Simpler Trading, said, “We are delighted to partner with ZMC as the company enters its next phase of growth. We are confident that ZMC’s expertise in scaling digital content businesses will help us significantly expand our offerings, expand our reach into new investment areas and enhance our technology platform. Overall, we are excited about our partnership with ZMC to improve the individual merchant journey and help more merchants achieve their goals.
Brittany Burns, CEO of Simpler Trading, added, “With the support of ZMC, we look forward to continuing to provide the best educational content and technology for our growing community of traders.”
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Simpler Trading as a one-stop content platform for individual traders
ZMC is a private equity firm that invests in and manages a diverse group of media and communications companies. ZMC is currently investing in ZMC III, LP, which has closed $775 million in commitments.
Terms of the investment were not disclosed, but Evolve Capital Partners Inc. acted as financial advisor and McGuireWoods LLP acted as legal advisor to Simpler Trading. Sidley Austin LLP acted as legal counsel to ZMC.
Jordan Turkewitz, Managing Partner and Co-Chief Investment Officer at ZMC, said, “Simpler Trading has built a unique content platform for traders and individual investors. We admire what the team has already achieved and are excited to support accelerated growth through enhanced offerings and expansion into new vertical categories, both organically and through acquisitions.
Jason Sporer, Principal at ZMC, added, “Investment in Simpler Trading aligns with ZMC’s thematic focus on high-quality educational content in the growing trading marketplace. As the trading community continues to grow rapidly, more and more people will seek out platforms like Simpler Trading for insightful content to improve their knowledge base on trading strategies.